• Project elaboration
• Road safety legislation
• Company fleets
• Training development
• Investor consulting
• Motorsport industry
• Event organisation

Road Safety Consulting - Event organisation

Company events & incentives
Incentives, presentations, launches and events have been an important part of Test & Training International’s strategy and success from the start. Well-designed multifunctional centres are a pre-requisite, as is creativity, equipment and the people to put life and soul into the event organisation. The events often include elements of road safety training, making further contributions towards increasing safety awareness. More important, however, is the fact that these events often arouse a great deal of public and media interest and thus contribute towards raising the profile of the training centre. This is essential for the centre's success.

What kind of incentives and events can be held?

Vehicle presentations: Whether for journalists, dealers, sales people or consumers, Test & Training International can host vehicle presentations in the right location with the right trainers and ensure a smooth operation. With over 20 years' experience, more than 200 events with more than 6,000 participants, have been held in TTI centres and on race and test tracks. Whether it involves small vehicles, off road vehicles, goods vehicles or racing vehicles, almost every manufacturer of two- or four-wheeled vehicles has taken advantage of Test & Training International’s expertise and experience.

Product presentations: For all types of product presentation, Test & Training International can develop a strategy to access the target group. Whether for vehicle-related products (tyres, protective wear, helmets, child seats, roof racks etc.) or a product which requires an interesting presentation method, Test & Training International can offer ideas, advice and project management.

For example, a summer party for the workforce, including their families? A reward programme for staff to say thank you for a successful year? A road safety training event for the sales force, combined with a seminar? A thank you to the best customers? An event to win over new business? A competitive event to arouse interest? Or... or... or...?

Test & Training International pays attention to wishes and objectives, has ideas and has the equipment required. TTI can provide go-karts, racing cars, a drift taxi, roll car, dish car. TTI can organise a wheel-change competition, use of the off-road track, roll-over simulator, driving simulators, cross karts and can involve well-known motorsport personalities.

Individual solutions
Do you want to have the chance to drive a racing car? Or be driven along a race track? Train on ice and snow? Or see a "safety stunt show"? TTI has everything required to put on the ultimate event and create an unforgettable experience. TTI has put on so many thousands of them that there's no space to list them all here. All had one thing in common - they were completely individual and thus impossible to summarise.

Case studies

Drive David Coulthard's car
One of the primary sponsors of the McLaren Formula 1 team wanted to hold a very special competition – to allow someone to drive David Coulthard's very own Formula 1 car. And this person was not to be an up and coming Formula 1 driver but a regular viewer or fan, so no real motor sportsmen or women were allowed to take part. The competition was held in eight countries, mostly in Eastern Europe and China.

After applying in writing, giving their age, height, weight and knowledge of English, applicants were invited to a national go-kart event. Those finishing in the top eight were then invited to a "country final" at one of our training centres in Austria. A day was spent using Mercedes-Benz vehicles to let the competitors show their skills. At the end, the participants were given a chance to perform on a special course, where high speed was not the most important thing. Each country's winner was then invited to the "race day" at the famous racetrack at Brno in the Czech Republic, in accordance with the motto "there can only be one winner".

Here too the initial focus was on training. The participants were slowly introduced to driving on a race track, first using AMG vehicles and then using small Formula race cars. TTI was not trying to produce future racing drivers, but rather people who would be able to drive a Formula 1 car without causing any accidents. A special programme of entertainment was laid on for the sixty journalists who travelled to the event. This included a kart race, the chance to be driven by Alex Wurz, David Coulthard, Kimi Raikkonen, Pedro de la Rosa, and - a particular highlight - the chance to ride pillion with Mick Doohan, five times world motorcycle champion. Sitting behind anyone on a motorbike is something special – sitting behind Mick Doohan on a race track, after he's ridden half the length of the pit lane on his back wheel as a warm up, is something very special indeed.

After two and a half days the amateur Formula 1 driver was found and he had the unforgettable experience of driving a real, current Formula 1 car. An unforgettable experience for TTI too to see the car return to the pit lane in one piece! The event was such a resounding success that it was held for two successive years.